Learned Concepts in Change and Innovation

Learned Concepts | Change and Innovation by Carmen Burt

  • Diffusion – gaining acceptance from members of a community.  Four major factors that influence diffusion are the innovation, how information is communicated, time and the nature of the social system. The study of diffusion theory identifies underlying problems and factors that cause products to not be adopted.
  • Innovation Decision Process theory – addresses five distinct stages Knowledge, Persuasion, Decision, Implementation and Confirmation.
  • Individual Innovativeness theory – signifies that individuals who welcome change and innovation are more likely to accept innovation.
  • Theory of Rate of Adoption – identifies that there is a pattern in the adoption rate of innovation.
  • Theory of Perceived Attributes – states that the theoretical basis of trialability, observability, relative advantage, complexity and compatibility attribute to the innovation.
  • Determinists – consider technology and innovation a prime cause of social change by leading society.
  • Instrumentalist – consider technology as a tool under human control.

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